SUPERMARKETS: THE REAL COST OF CHEAP FOOD
Facing stiff competition from discount stores, Britain’s big supermarkets are desperate to win customers back with special offers and price reductions. But who has been paying the price? We investigated the supply chain and the working lives of some of those at the very bottom – the people who pick, pack and manufacture food. From field to factory, this programme examined hygiene, health and safety and the reality of life on minimum-wage, ultra-flexible contracts.
SECRETS OF THE DISCOUNT STORES
WATCH TRAILER HERE
Can you really buy big brand names on the cheap? This film for Channel 4 Dispatches lifted the lid on the shops promising luxury labels for less.
Bagging a bargain became big business during the recession. Looking at High Street chain TK Maxx and Britain’s best known outlet mall Bicester Village, we asked if the goods and discounts offered were sometimes too good to be true.
SECRETS OF POUNDLAND
As other High Street retailers struggled for survival, discount leader Poundland was booming. With a new store opening on average every five days, its pre-tax profits went up an astonishing 50% in a year.
In this Dispatches investigation, we asked how Poundland sold so cheaply and yet managed to make so much money.
He revealed the clever business tactics, marketing techniques and price comparisons used to appeal to Poundland’s shoppers, and asked if consumers were getting all they had bargained for.